The Directorate: Marketing and Promotions conducted an 8-day exhibition at the South Gate Mall in Johannesburg as part of an outreach campaign to market the rehabilitation programmes offered by the Department of Correctional Services (DCS). The “Know Your Correctional Services’’ campaign seeks to inform and educate communities about DCS mandate, while allowing for stakeholders to give feedback.
Director Marketing and Promotions, Ncumisa Sikunyana indicated that the value of interacting with communities in promoting the DCS brand can never be undervalued. “Marketing of departmental programmes through dialogue, information leaflets and the showcasing of offender labour materials manufactured in different DCS workshops, unveiled an almost unknown world to scores of people who visited the DCS stall with keen interest,’’ said Sikunyana.
“We hope that after this outreach, community members will have better knowledge and understanding of what role the Department is playing in their communities and that rehabilitation is a societal responsibility,’’ she added.
The Correctional Services system contributes to a just and peaceful society, by enforcing sentences of the courts in a manner prescribed by the Correctional Services Act, detaining all inmates in safe custody whilst ensuring their human dignity. The community outreach initiatives are aimed at ensuring that community members are able to understand and appreciate DCS’ objective of promoting social responsibility and human development of all inmates and persons under the system of community corrections.
During the interactions, most people showed keen interest in Correctional Services rehabilitation programmes. One of the people who visited the DCS stall, Palesa Komako, said the initiative is good as it affords them an opportunity to get information while doing their shopping. Aubrey White said that the information sharing should be done often as this will allow people to get to know more about the services of the Department of Correctional Services, especially the careers that job seekers can apply for in DCS.